Sunday, September 20, 2015

Lessons in Marketing

Lately, I've had friends ask for market and business advice. I am by no means an expert on the subject but there are a few things I have learned so far. I have to remind myself that just because I love the idea, does not mean that everyone is going to buy into it. There is a lot more to starting a business than just having a great idea or making a great product. This is a hard lesson to learn. I've had to explain to my neighbor that although she might love the hotdogs she makes, sadly, others may not love them enough to pay the amount she will need to charge  at the frequency she will need to sell them. 

In the past two years, the idea of opening a bar in Florence by UNA has crossed my mind several times. I have experience with ABC regulations for on and off site alcohol vending and it would be a great business venture. The down side is that the city of Florence Alabama has a few "bars" in the down town area. These bars are considered restaurants that serve alcohol and have to maintain a higher percentage of foods sales verses alcohol sales for remain open.  Another idea that my significant other brought up is opening a paint ball/ air soft field. He has gone so far as to create a detailed business plan. It would be a great idea if the economy was doing better. As it stands, it would be extremely difficult to maintain an area, create a customer base, afford to maintain the proper insurance, and make a profit.

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